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The Facebook company was founded in 2004 by Mark Zuckerberg and a group of Harvard University students. Initially, the service was only available to Harvard students, but it quickly expanded to other universities, high schools, and eventually to anyone over the age of 13. In 2006, the company launched its first major advertising campaign, introducing the world to its now-iconic “TheFacebook” logo. That same year, the company was officially renamed “Facebook.” In 2007, the company opened up to non-students, allowing anyone over the age of 13 to join. This opened up a new market for Facebook and it began to expand rapidly. In 2008, Facebook launched its first mobile app. This allowed users to access the platform from their phones, and it was an instant success. In 2009, Facebook launched its own platform, allowing developers to create apps and games within the platform. This was a major turning point for the company and it helped to increase its user base even further. In 2012, Facebook went public and was valued at $104 billion. The company has since continued to grow, with its user base now surpassing 2.5 billion people. In addition to its namesake platform, the company now owns a number of popular apps including Instagram, WhatsApp, and Oculus VR.